Jessar Industries · homepage hero

Banner Build Brief v2

Rebuilt from Michael's Banners.pdf (10 pages) plus his July annotations on our live hero slides and the food/serving references. This supersedes the v1 review deck — v1 was built from trimmed SKU lists, on the wrong ground colour, with a backwards read on brand logos. Nothing generates until this is signed off.

Read this first — brand logos are WANTED, not artifacts

v1's cleanup list said "remove the IS GOURMET embossing" and "remove the invented VerAroma brand mark." That was backwards. Michael's annotations say the opposite — he writes “Veraroma” onto the kettle and toaster, “Show all the logos”, and “Brand not clear” on a pot lid. Veraroma is one of Jessar's ten brands — it's on our own homepage brand wall. “IS GOURMET” was never a hallucination to erase; it's a garbled “JS GOURMET” to fix.

Technical consequence: generative models will not render legible logos reliably. Plan on compositing the JS Gourmet / Veraroma marks in post rather than prompting for them — this affects how we frame and light each product, so it needs deciding before we generate.

These 8 banners ARE the homepage hero slider

Michael's Homepage doc reads “Banners Slider (1-8)” at the top, and he marks up our live hero slides directly. They are not collection-page heroes — v1's deck assigned them that way in error.

8
Banners = hero slider
80
SKUs resolved
2
SKUs not in catalogue
6
Need full re-stage
1

Kitchen essentials

Reference photo with SKUs pinned to positions (NOT a wireframe) · Banners.pdf p1

Staging

Recreate the Crate & Barrel “clean kitchen” overhead flat-lay, our products mapped to his pinned positions. Cookware top-left, wood board centre, utensil crock + tools right, bowls far right.

Ground / look

Light-grey concrete — his “Use this color background” arrow. Not the warm cream we shot.

Michael's corrections

  • Board becomes a serving / grazing board — Raw steak + carving knife is OUT. Charcuterie styling — cured meats, cheeses, grapes, olives, nuts, crackers, honey, figs.
  • Leave the wood visible — Partial coverage only. The steak version worked because you could read the grain — don’t bury the board. (See unnamed (4) copy.png.)
  • Brand not clear — The mark on the pot lid must read legibly as JS Gourmet.
  • Move products up
  • Text block — Reposition + fill it out.

Add

7-99757Enameled Carbon Steel Whistling Kettle — White, 2.5 L
7-991022-Speed Immersion Stick Hand Blender, 300W — Black
7-991012-Speed Immersion Stick Hand Blender, 300W — Red

Replace with

7-99667Double-Wall Glass Mugs with Floating Dried Flowers, Set of 2 (350ml)
7-99660Double-Wall Vertical-Grain Glass Mugs with Handle, Set of 2 (Clear)

Products from his wireframe (18)

7-99744Die-Cast Aluminum Nonstick Fry Pan — 28 cm
7-99746Die-Cast Aluminum Nonstick Casserole with Glass Lid — 24 cm
7-99430Large Teak Wood 2 in 1 Reversible Serving & Cutting Board with Integrated Handle
7-99647Inspiration Italia Fluted Design Enameled Cast Iron Dutch Oven, Cream Meringue (5.2L)
7-99759NOT IN CATALOGUE
7-99761Rubberwood Salt & Pepper Mill Set — Black, Solid Gloss
7-99737Rubberwood Salt & Pepper Mill Set — Oyster Grey, 2-Tone Gloss
7-99518JS Gourmet 2-Piece Acacia Wood Kitchen Utensil Set
7-99239Silicone Slotted Turner with Beechwood Handle
7-99550JS Gourmet 5-Piece Beechwood & Silicone Kitchen Utensil Set — Black
7-99096Laguiole 6-Piece Steak Knife Set with Bamboo Storage Case — Wood-Grain Handles
7-99434JS Gourmet Multipurpose Stainless Steel Flat Tongs
7-99747Die-Cast Aluminum Nonstick Casserole with Glass Lid — 28 cm
7-993553.3L Acacia Wood Serving Bowl
7-990727-Piece Bamboo Kitchen Utensil Set with Holder
7-99688NOT IN CATALOGUE
7-99516JS Gourmet 3-Piece Beechwood Kitchen Utensil Set
7-99479Acacia 3 in 1 Large Wood Cutting, Carving & Serving Board with "W" Design — 48 x 33 cm
Michael likes this slide — it's a correction pass, not a re-concept. Best candidate for the single 1K validation.
2

Appliances

Wireframe — TWO shelf tiers (front elevation) + a reference photo · Banners.pdf p2 + p3 reference

Staging

Top shelf: cups cluster (7-99660/61/62) → Air Fryer 7-99709 → Kettle 7-99472 → Wood Serving 7-99482 (upright) → Toaster 7-99649.
Bottom shelf: Stand Mixer 7-99656 → Knife Set 7-99633 → 7-99819 → cups → Coffee Maker 7-99722 → Toaster 7-99700.
p3 reference = a countertop with a shelf behind it.

Ground / look

Warm kitchen interior (per the reference).

Michael's corrections

  • Show all the logos — Veraroma on the kettle + toaster. He labelled them explicitly.
  • Show all colour touchscreens — LED panels lit, not blank.
  • Show the LED knob — On the stand mixer.
  • Extend the shelf
  • Remove — The coffee-beans bowl.
  • Move products up

Add

7-99696Smart Wi-Fi Double-Wall Electric Kettle with Color Digital Screen, 1.7L, Black
7-99699Smart Motorized Long-Slot Touchscreen Toaster, 4-Slice, White
7-997183-in-1 Waffle, Grill & Sandwich Maker with Interchangeable Plates

Replace with

7-99710Dual-Basket Digital Air Fryer, 12 L (7 L + 5 L), with High-Resolution Intuitive Color Touchscreen

Products from his wireframe (12)

7-99660Double-Wall Vertical-Grain Glass Mugs with Handle, Set of 2 (Clear)
7-99661Double-Wall Vertical-Grain Glass Mugs with Handle, Set of 2 (Blue)
7-99662Double-Wall Vertical-Grain Glass Mugs with Handle, Set of 2 (Green)
7-99709Digital Air Fryer — 10 L, Colour Touchscreen
7-99472Veraroma Slim Stainless Steel Electric Kettle — 1.7 L, White
7-99482JS Gourmet Acacia Wood Serving & Cutting Board with Handle — 43 x 34.8 cm
7-996494-Slice Toaster with Crumb Tray, Matte White (1500W)
7-99656VerAroma Multi-Function Tilt-Head Stand Mixer with Digital Touch Screen, 5L
7-99633Stand Mixer with LED Digital Touchscreen — 650 W, 8 Speeds, 5 L Stainless Steel Bowl
7-99819Double-Wall Single-Lip Glass Mugs with Handles, Set of 2 — 350 ml
7-9972214-Cup Programmable Drip Coffee Maker — 2.1 L Glass Carafe, Black
7-99700Smart Motorized Long-Slot Touchscreen Toaster, 4-Slice, Black
v1 collapsed the two shelves into one lineup — the known error. The live shelf render is the closest we have; it still needs logos, lit screens and an extended shelf.
3

Cast Iron Cookware

Wireframe — split into two zones by a divider · Banners.pdf p4

Staging

Left — “On Counter”: 7-99511, 7-99512, 7-99388 (three casseroles).
Right — grouped display: “Stackable” 7-99618 · “Funnel” 7-99647 + 7-99620 · “Pans” 7-99513, 7-99694.

Ground / look

Bright, awake. Cream linen — he wrote it. Not the rust/terracotta rag.

Michael's corrections

  • Lid fix — Show 7-99647 with its OWN lid — not the blue one.
  • Brand marks — JS Gourmet must read correctly on the pots.
  • Move products up

Add

7-99510Inspiration Italia Enameled Cast Iron Round Dutch Oven — Bordeaux, 5.3 L (5.6 qt)
7-99762Rubberwood Salt & Pepper Mill Set — White, Solid Gloss
7-99739Rubberwood Salt & Pepper Mill Set — Sapphire Blue, 2-Tone Gloss

Products from his wireframe (8)

7-99511Inspiration Italia Enameled Cast Iron Round Dutch Oven — Cherry Red, 5.3 L (5.6 qt)
7-99512Inspiration Italia Enameled Cast Iron Round Dutch Oven — Cherry Red, 6.2 L (6.6 qt)
7-99388Inspiration Italia Enameled Cast Iron Round Dutch Oven — Blue Sapphire, 5.3 L (5.6 qt)
7-99618Inspiration Italia Stackable 3-Piece Cast Iron Dutch Oven Set — Sapphire Blue, 5.2 L (5.5 qt)
7-99647Inspiration Italia Fluted Design Enameled Cast Iron Dutch Oven, Cream Meringue (5.2L)
7-99620Inspiration Italia Fluted Enameled Cast Iron Dutch Oven — Sapphire Blue, 5.2 L (5.5 qt)
7-99513Inspiration Italia Enameled Cast Iron Fry Pan — Cherry Red, 26 cm (10.2")
7-99694Inspiration Italia Square Enameled Cast Iron Grill Pan, 27 cm (10.6"), Sapphire Blue
7-99620 and 7-99513 are on his wireframe but were never used in v1.
4

Serveware

Wireframe + reference photo · Banners.pdf p5 + p6 reference

Staging

Serveware group; “Glasses with Wine” called out.

Ground / look

Per his p6 reference — “Use this color background”.

Michael's corrections

  • Re-roll the styling — v1's candy-filled turntable reads too playful for premium serveware.

Products from his wireframe (5)

7-99387JS Gourmet 7-Piece White Porcelain Serving Set with Slate Tray
7-997426-Piece White Ceramic Serving Set with Tray & 4 Picks
7-997439-Piece Bamboo & Porcelain Serving / Charcuterie Platter Set
7-994847-Piece Acacia Turntable Serving Set
7-99671Handcrafted Curved Stemless Wine Glass with Built-In Aerator (Set of 2)
5

Serving & Entertaining

Wireframe · Banners.pdf p7

Staging

7-99479 (upright) · 7-99183 (wide) · 7-99200 · “Hanging” 7-99430 — a board hung on the wall · “Salad Bowl Set” 7-99469 · 7-99190 → use the presentation image we already have (don’t re-render).

Ground / look

Warm, premium.

Michael's corrections

  • Honour “Hanging” — 7-99430 hangs on the wall — not laid flat.

Products from his wireframe (6)

7-99479Acacia 3 in 1 Large Wood Cutting, Carving & Serving Board with "W" Design — 48 x 33 cm
7-99190Large Multi Sectional Entertaining Bamboo Serving Board with Ceramic Bowl
7-99183Dual Function "Build a Board" Bamboo Serving Tray with Locking Lid & Carrying Handle
7-99200Multi-Functional Round Acacia Wood Serving & Cake Stand with Dome Lid
7-99430Large Teak Wood 2 in 1 Reversible Serving & Cutting Board with Integrated Handle
7-99469Premium Crafted 3-Piece Acacia Wood Salad Set with Serving Spoon & Fork
The grazing/charcuterie food language from amazing shots copy.PNG fits this banner too.
6

Smart Kitchen Appliances

Wireframe — 3 groups · Banners.pdf p8

Staging

“Kettles”: 7-99696, 7-99697. Centre column: 7-99717, 7-99698, 7-99699, 7-99700. Right: 7-99656, 7-99710.

Ground / look

Clean, bright kitchen.

Michael's corrections

  • THE brief for this banner — His words: “Showcase Full colour LED interactive and programmable touch screen panels.” The lit screens ARE the product story.
  • Add all colour screens and logos — Veraroma marks on the units.

Products from his wireframe (8)

7-99696Smart Wi-Fi Double-Wall Electric Kettle with Color Digital Screen, 1.7L, Black
7-99697Smart Wi-Fi Glass & Stainless Steel Electric Kettle with 4-Color Temperature LED Indicators, 1.8L
7-99717Smart Motorized Touchscreen Toaster, 2-Slice, Black
7-99698Smart Motorized Touchscreen Toaster, 2-Slice, White
7-99699Smart Motorized Long-Slot Touchscreen Toaster, 4-Slice, White
7-99700Smart Motorized Long-Slot Touchscreen Toaster, 4-Slice, Black
7-99656VerAroma Multi-Function Tilt-Head Stand Mixer with Digital Touch Screen, 5L
7-99710Dual-Basket Digital Air Fryer, 12 L (7 L + 5 L), with High-Resolution Intuitive Color Touchscreen
v1 flagged the VerAroma mark as an artifact to delete. That was backwards — he wants it.
7

Tea & Coffee

Wireframe — grouped · Banners.pdf p9

Staging

“Cast Iron Kettles”: 7-99755, 7-99752, 7-99756 · Kettles 7-99604, 7-99603 · 7-99613, 7-99608 · “Carafes”: 7-99764, 7-99547 · “Mugs”: 7-99658, 7-99659.

Ground / look

Warm morning mood — steam, beans.

Products from his wireframe (11)

7-99755Enameled Carbon Steel Whistling Kettle — Cherry Red, 2.5 L
7-99752Enameled Carbon Steel Whistling Kettle — Oyster Grey, 2.1 L
7-99756Enameled Carbon Steel Whistling Kettle — Sapphire Blue, 2.5 L
7-996043L Stainless Steel Vintage Floral Design Whistling Stovetop Kettle - Blue
7-996033L Stainless Steel Vintage Floral Design Whistling Stovetop Kettle - White
7-99613Stainless Steel French Press Coffee Maker - Black, 1000 ml
7-99608Ceramic Food Storage Container with Airtight Lid, 1200ml
7-99764Vintage Floral Insulated Tea Thermos with Infuser — Design 2, 1.5 L
7-99547Double-Wall Glass Mugs with Hammered Texture — Set of 2, 350 ml
7-99658Double-Wall Arch-Grain Glass Mugs with Handle, Set of 2 (Blue)
7-99659Double-Wall Arch-Grain Glass Mugs with Handle, Set of 2 (Pink)
v1 was clean but is still the flat-lay template; needs re-staging to his groupings.
8

Drinkware

Wireframe + reference photo · Banners.pdf p10

Staging

7-99537 (hero, tall) · 7-99669, 7-99667 · “Icons”: 7-99675, 7-99681 · 7-99841, 7-99842 · 7-99818 · “As presentation”: 7-99770/7-99769 and 7-99768/7-99767 — use the existing packshots, don’t re-render.

Ground / look

Mediterranean — rustic wood table, stone wall, window to the sea, terracotta pots. Deliberately a different backdrop from the rest of the set.

Products from his wireframe (12)

7-99770Stackable Thin-Rim Borosilicate Glasses, Set of 4 — Old-Fashioned, 325 ml
7-99769Stackable Thin-Rim Borosilicate Glasses, Set of 4 — Highball, 460 ml
7-995376L Drink Dispenser with Embossed Glass Design and Black Metal Stand
7-99669Double-Wall Glass Mugs with Floating Dried Flowers, Set of 2 (350ml)
7-99667Double-Wall Glass Mugs with Floating Dried Flowers, Set of 2 (350ml)
7-99768Stackable Ribbed Drinking Glasses, Set of 4 — 450 ml
7-99767Stackable Ribbed Drinking Glasses, Set of 4 — 325 ml
7-99675Icon 3D Old-Fashioned Tumbler Glasses, Heart / Red Rim (Set of 2)
7-99681Icon 3D Glass Tumbler Sippers with Bamboo Lid & Glass Straw, Red Heart (Set of 2)
7-998413D Heart Icon Double-Wall Mugs, 300ml - Set of 2
7-998423D Cherry Icon Double-Wall Mugs, 300ml - Set of 3
7-99818Double-Wall Single-Lip Glasses, Set of 2 — 350 ml
!

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