Banners — Round 2 Review
Everything from your last round of notes: the two appliance fixes, four fresh collection heroes, two Our Story options, and the three banner redos. Direction this round: brighter, more editorial, more varied — no more repeating one shelf-lineup. Every image is a full-width hero built with real Jessar catalogue products. Nothing is live yet — this is for your sign-off.
Your two specific asks: light up the electronics on the white-kitchen lookbook that's on the site, and remake the greige two-shelf banner full-width with Michael's two added SKUs.
Michael asked to redo these brighter as alternatives to test. Each is a distinct shot-type — Crate&Barrel / Caraway editorial — with a calm area left for the headline overlay. Rotating accent colours so the set doesn't read the same (terracotta, warm amber, sage, clean white).
Highlighting the products, Caraway/Crate&Barrel-inspired in Jessar's tone, anchored to your live Our Story copy (family-run since 1996, the whole home across the aisle). Pick one, or mix.
Your notes on #5, #7 and #8 — new settings, real look, better realism.
Where I'd like your call
- Collection heroes are category mood shots (like Crate&Barrel's own category tiles) — the hero cookware is authentically Jessar, but the lighting fixtures and bath pieces are representative, not exact SKUs. That's the norm for a collection hero; say the word if you want any swapped for specific products.
- Our Story: A or B (or both)? And keep the "EST. 1996" tag on A?
- Tea & Coffee: keep the pouring hand, or product-only?
- B6 Smart Appliances: held on purpose. The bright-white lookbook above is the smart-appliance look Michael liked ("Smart Intuitive Touchscreen"), so rather than rebuild the dark version with the toaster-on-wall errors, I think that edited lookbook becomes the smart slide. Confirm and I'll finalize it.