Jessar · Brand landing · render v2

A brand world, not a homepage.

Identity → story → signatures → the lines → into the catalog. One metaobject-driven template; sections fail-closed.
What changed from v1: dropped the generic category-tile grid and the homepage-style featured grid. The page now leads with the brand's identity and story, showcases its signature pieces editorially, immerses in a lifestyle moment, routes to its lines, then hands off to the full catalogue in a single funnel — the collection page does the actual category browsing.
Gated section — house-brand-only; auto-hides on a line page

JS Gourmet

House brand · full stack/brands/js-gourmet
jessar.ca/brands/js-gourmet
Kitchen & DiningLightingElectricalHome & Bath
Brand cover image — signature lifestyle
A Jessar house brand · since 1996

JS Gourmet

The flagship kitchen line — built to earn its shelf, from prep to plating.
Shop the rangeBecome a dealer

One supplier for the whole kitchen department — cookware, tableware, small appliances and the gadgets in between. Designed for everyday use, packed for retail, trusted on shelves coast to coast.

— Thirty years of getting it on the shelf
The signatures

Pieces the line is known for

The Cast-Iron Casserole
Enamelled, oven-to-table — the workhorse of the range.
View →
The Touchscreen Air Fryer
Colour display, see-through window — the hero appliance.
View →
The Stovetop Kettle
3-litre, single long slot of the morning ritual.
View →
◇ Gated · lifestyle
Lifestyle image — the brand in context

In the kitchen, every day.

Not a catalogue cut-out — JS Gourmet on a real counter, in a real kitchen, doing the work.

◇ Gated · Lines field
Inside the brand

The lines

Cook & Fresca
Italian-inspired prep & serve.
Explore →
iBake
Bakeware, edge to edge.
Explore →
Veraroma
Aroma & ambiance.
Explore →
Laguiole
French-style table cutlery.
Explore →
Browse everything

The full JS Gourmet range

1,200+ pieces across the kitchen department
Shop all JS Gourmet →
Jump to Cookware · Tableware · Small appliances
For retailers

Carry JS Gourmet in your store.

Case packs, bilingual packaging, national distribution — and a price list one inquiry away.

Become a dealer
↑ Full house-brand instance — identity-led, editorial, funnels to the catalogue (not a category directory). Gated: lifestyle + the Lines navigator.

Cook & Fresca

Line · same template, gated sections off/brands/cook-and-fresca
jessar.ca/brands/cook-and-fresca
Kitchen & DiningLightingElectricalHome & Bath
Line cover image
A line within JS Gourmet

Cook & Fresca

Italian-inspired prep and serve, made for the table.
Shop Cook & Fresca

A focused capsule inside JS Gourmet — mills, kettles and enamelled cookware that bring a little Italy to weeknight cooking.

— Everyday Italian, made well
The signatures

From the line

The Mills
Salt & pepper, adjustable grind.
View →
The Enamelled Kettle
Stovetop, whistling, colour-matched.
View →
The Sauté Pan
Die-cast, even heat, table-ready.
View →
Browse everything

The full Cook & Fresca range

A focused capsule — prep, serve, table
Shop all Cook & Fresca →
For retailers

Carry Cook & Fresca in your store.

Part of the JS Gourmet program — same case packs, same bilingual packaging, one PO.

Become a dealer
↑ Same template. The lifestyle + Lines sections aren't filled on a line's metaobject, so they fail-closed. Cover → manifesto → signatures → range → dealer — lighter, zero extra build.