New — replaces static hero3 slides
hp_hero → Hyper native Slideshow (fade, autoplay, editor-swappable slides)
Focus · Expertise · Success
Slide 1 · Kitchen & Serving flat-lay
(multi-category, C&B "clean kitchen" energy)
everything for the table.
Cookware · gadgets · serveware — Shop kitchen
Slide 2 · Drinkware / glassware scene
(double-wall mugs, dispensers)
raise a glass.
Glassware & drinkware — Shop the range
Slide 3 · Cast iron / cookware hero
(Inspiration Italia line)
built to gather.
Cast iron that cooks beautifully — Shop cookware
Produced by us in Higgsfield from real Jessar packshots — not his reference images. Slides are editor-swappable, so Jessar can rotate them live (seasonal, promos). Captions use his preferred voice: short, lowercase, benefit-led. His "FOCUS.EXPERTISE.SUCCESS." works as the standing eyebrow.
New — small rich-text band
NEW hp_mission → Hyper rich-text, directly under the hero
Our mission
"Our mission is simple: to provide affordable, innovative & extreme-value, trend-focused products that people will love."
Supporting line: We focus on inspirational products for the home — and we're dedicated to making every product we bring to market truly exceptional.
His mission paragraph, lightly edited for site voice (grammar smoothed, "extreme value" hyphenated). One sentence as the statement, the rest as support — keeps the band tight.
Exists
hp_cats · multicolumn "By category"
By category
Lighting
Lighting & Electrical
His category list validates what's here. His docx enumerates 18 categories (hydration → small furniture) — that's the taxonomy, already live in nav + collections. No copy change needed; his list becomes a QA checklist for category coverage.
Exists
hp_brands · multicolumn "Four houses, one standard."
Four houses, one standard.
JS Gourmet · JS Maison · Xtricity · Jessar Lighting
Explore our brands
His "Explore our brands — Learn More" line drops straight onto the existing CTA. No structural change.
New — icon trio
NEW hp_values → Hyper multicolumn (3 icon columns) — placement candidate: after brands
✦
Innovative by design
Designs that optimize the customer experience.
◈
Authentic & affordable
Integrity first — pushing boundaries while staying accessible.
❖
Quality, in partnership
A commitment to quality, built on collaboration with our partners.
His three "Icons" lines, tightened. Originals were fragments ("Create innovative designs optimize customer experience") — rendered here as headline + one-liner each. This is the Core-Home-style values moment he screenshotted, in our palette.
Exists
hp_kitchen · hp_morning · hp_lighting · hp_home · hp_castiron — the lifestyle story run
Better living & lifestyle
Existing lifestyle band imagery
(kitchen · morning · lighting · home · cast iron)
"We combine cutting-edge design with bold aesthetics for home products and lifestyle essentials — affordable ways to create enjoyment and satisfaction."
His "WAYS TO CREATE ENJOYMENT & SATISFACTION – BETTER LIVING & LIFESTYLE" block becomes the connective copy across the five existing lifestyle bands — eyebrow + one distilled line; no new section needed. The passion paragraph's best sentence survives, the rest folds into About.
ExistsVideo / re-rendered stills
hp_inside · custom-content (video-ready)
Inside Jessar
Production video or re-rendered
factory still (supplier facilities)
Where our products are made: partner factories and a production process we stand behind — from tooling to final QC.
Factory content lands here in teaser form — one video or hero still + a line, linking to the full production story (see "Elsewhere" below). Wording is "partner factories / where our products are made" — never "our factories." Originals are low-quality phone shots: we re-render clean versions in Higgsfield using them as scene references.
Exists+ New gallery belowAI recreations
brand_logos_WyiW9X "Trusted by Canada's retailers" + NEW hp_instores → Hyper scrolling image gallery
Trusted by Canada's retailers
Costco · Canadian Tire · Winners · HomeSense · Linen Chest · Rona · Home Hardware
Shelf scene 1
Endcap display
Table display
Shelf scene 2
In-store styled
"Found in stores" — new scrolling gallery directly under the logo row. His shelf photos can't run (shaky phone quality, bystanders without consent — one a minor). We recreate the scenes in Higgsfield: same merchandising moments, real Jessar products as references, AI people or no people. His photos become our scene briefs.
Exists
hp_doors · image-cards (dealer / What's-New action cards)
Drive growth & collaboration
"We focus on a curated assortment of high-performing, innovative and extreme-value products…" — we value our retail and business partnerships, and everything we offer delivers on our promise of quality and innovation.
Become a dealer
His "DRIVE GROWTH AND COLLABORATION" block — with his exact correction applied ("high-performing" added) — becomes the copy over the existing dealer action cards. B2B message lands exactly where the B2B CTA already lives.
Exists
hp_close · rich-text closing band
"Celebrating what matters most — making every house feel like home."
The one homepage-worthy line from "What We Do Best" closes the page (his: "CELEBRATE WHAT MATTERS MOST TO MAKING THE CUSTOMER HOUSE FEEL LIKE HOME"). The rest of that block is dealer material — see below.