Jessar · Homepage · plan v1

Rebuild the homepage on Hyper natives — to a 15/10 bar

The live homepage is 9 fully-custom rs- sections. Nearly every one has a clean Hyper-native equivalent. The plan: rebuild it native-first — editor-friendly, future-proof, less custom-CSS debt — and push past the current bar using the exact craft layer we just proved on the collection page (color schemes, the gradient scrim, motion, AI imagery). Almost 1:1 mapping; nothing on the homepage genuinely needs a custom section.

Why native-first

Editable

Michael can run it

Native sections are first-class in the theme editor — add, reorder, swap images, edit copy without touching code. Custom rs- sections are brittle and dev-only.

Durable

Survives theme updates

Native sections move with Hyper. Less bespoke CSS to maintain, fewer things that silently break on the next theme bump.

Still 15/10

Craft is a thin layer

Native gives the structure; our color-scheme rhythm + gradient scrim + motion + AI imagery give the polish. We proved it on the collection page — same toolkit here.

MAPThe proposed homepage stack

Top to bottom, with the native section that replaces each current custom block. Schemes alternate (canvas → warm → ink → accent) for rhythm, exactly like the PDP.

#Native sectionReplacesRole on the pageState
0announcement-barSlim top line: "Wholesale housewares since 1996 · Become a dealer."add
1slideshowrs-home-heroStatement hero + dual CTA (Shop / Become a Dealer). AI hero imagery + scrim.ready
2scrolling-bannerrs-marklineThe marquee line — territories / "30 years" / values.ready
3collection-listrs-cat-cardsShop by category — the same native shop-by we shipped on the collection page.ready
4collection-tabs / image-cardsrs-brands-bandThe house brands — JS Gourmet · JS Maison · Jessar Lighting · Xtricity (+ lines).ready
5videors-film"Thirty years of getting it on the shelf" — the brand film.film pending
6image-with-feature / image-with-textrs-editorial-bandEditorial line spotlight (Inspiration Italia / Cook & Fresca). Alternating, repeatable.ready
7collection-cards / slider-with-multicolumn"In focus this season" — seasonal triptych across domains (from home_sm_v6).add
8pressrs-press-strip"A story worth telling" — press logos / pull-quotes.list pending
9brand-logosrs-partners-bandRetail partners — Costco · Staples · Linen Chest. (IA doc: brand-logos = Partners out of the box.)ready
10image-cardsrs-doorsDual-audience doors — "Become a Dealer" / "Find a Retailer." Uses the dealer-card scrim.ready
11newsletterEmail capture + a dealer-inquiry hook before the footer.add

DETAILThe sections that carry the page

1 · Hero slideshow

Native slideshow is the richest hero — full-bleed image, overlay heading/subheading, multiple buttons, optional multi-slide. Drop in the AI hero imagery (the pilot set you called "incredible"), apply the gradient scrim + Scheme 18 so the dual CTAs read over any photo, and let Hyper's motion-element stagger the reveal. One strong slide beats a busy carousel — but the option's there.

Alternatives: video-hero if the brand film opens the page · image-with-text-overlay for a single static statement.

4 · House brands collection-tabs

The portfolio is the heart of the page. collection-tabs gives a tab per house brand (JS Gourmet / JS Maison / Lighting / Xtricity), each revealing its collections or lines — discoverable and editor-driven. If you'd rather keep it flat and editorial, image-cards gives four premium brand "doors" with AI imagery + scrim.

Alternatives: collection-list (4 brand collections as cards) · image-with-text-slider (one brand per slide, more story).

10 · Dual-audience doors image-cards

Two cards, two audiences — "Become a Dealer" (B2B) and "Find a Retailer / Shop" (consumer) — the IA's dual-audience rule made literal. This is the same image-card mechanism and the same scrim + Scheme 18 we just dialed in on the dealer CTA, so it's already proven legible over photography.

Alternatives: two image-with-text bands · lookbook-banner for a single wide split.

COVERAGEHow native does this get

9/9
current custom sections with a native replacement
0
homepage blocks that genuinely need a custom section
+3
native sections added to lift it past today (announce · seasonal · newsletter)
100%
editor-manageable by you / Michael after build

POLISHThe 15/10 layer (on top of native)

DECISIONSWhat I need from you

  1. Hero format — single statement slideshow (my pick), a rotating multi-slide, or video-hero if the film leads?
  2. House-brands sectioncollection-tabs (deeper, shows the lines) or image-cards (flatter, four editorial brand doors)?
  3. Brand film — is there a usable cut yet? (Previously parked / "not up to par.") If not, section 5 holds with a still until it's ready.
  4. Press list — section 8 needs the actual press / quotes from Jessar; otherwise it stays out until they deliver.
  5. Scope — full native rebuild of all 9, or keep 1–2 custom sections where you feel they already win?

NEXTHow we'd build it

Once you pick the hero + brand-section forks: I render a full homepage proof (HTML, on the warm base) so you approve the look before touching the theme — then build it native section-by-section on the live theme with the scheme/scrim/motion layer, and live-verify. Same render-before-build discipline we used on the collection page.