hero_pdp_sm_v2 · standard_pdp_sm_v1 · home_sm_v6 — against Caraway patterns, Soft Modern guidelines, the B2B-first mandate, and the catalog as we know it today · InternalThe three deployed renders state three different founding years: hero PDP footer says "Since 1968" · standard PDP footer says "since 1987" · the homepage says "since 1996" in five places (hero, brand thesis, approach, credibility band, footer). Heritage is a core trust asset for the B2B story — it cannot ship with three numbers. Action: confirm the real founding year with Michael, then it becomes a single token used everywhere. (This is exactly the kind of detail a Linen Chest buyer notices.)
The bones are excellent — keep them. The typography system, the italic discipline, the meta-row beam, the hairline build grid, the dark B2B specs panel, the oversized sub-brand mark: these are genuinely distinctive and already read more "considered" than most $100k retail sites. Nothing needs tearing down.
But the renders predate most of what we now know. They were designed May 5–7 — before canonical variant families, the no-brand-in-title rule, the features-gold pass, the 3D box renders, Cook & Fresca, the v3 taxonomy, and the facility video. Audited against Caraway and the actual business goal (win shelf space at Linen Chest / Stokes / Corbeil; build consumer trust; no cart), there are six structural upgrades that belong in the renders before a line of Liquid is written — because they change template structure, not styling.
The biggest single miss: the pages sell the product but under-sell the company. A retail buyer landing on this PDP must leave thinking "these people are a serious, certified, retail-ready partner." That trust layer — certifications, partners, heritage, packaging — is currently scattered or buried.
jessar.qty_per_package/qty_per_container + box render media. This section does the B2B selling silently.Name — Variant, Size with no brand. Rendered flat, long titles read like data dumps ("Enameled Carbon Steel Whistling Kettle — Cherry Red, 2.1 L").| Caraway pattern | Our status | Call |
|---|---|---|
| Colourway selector on PDP | Missing | P0-1 variant-family band (cross-linked listings) |
| Sticky add-to-cart | Missing | P0-4 sticky inquiry bar (B2B translation) |
| Trust badges / press ribbon | Buried | P0-2 certs + partners + heritage stats |
| Editorial storytelling bands | Strong | Keep — story/build/made-for are already better-written than Caraway's |
| Materials transparency | Strong | Keep — build grid + features-gold data (9,304 validated bullets) |
| Unboxing / what's included | Partial | P0-3 packaging block (better than unboxing for B2B) |
| Comparison table ("vs other guys") | Hold | P2 — client's own deck positions vs Le Creuset; needs a legal/tone check. Frame as materials education if used. |
| Reviews / UGC | N/A | No direct sales → no reviews. B2B substitute: retailer logos + heritage + certifications (P0-2). Optional later: retailer quotes. |
| "Complete the set" cross-sell | Partial | P1 — wire to product_line first (Inspiration Italia, Cook & Fresca), then category |
standard_pdp_sm_v1)The deployed Soft Modern standard PDP is stronger than first assessed (score raised 7 → 8): it is already fully bilingual, already has the PDF / sample / dealer actions on the dark specs panel, shows features openly instead of hiding them in accordions (the right Soft Modern call), and carries a clean meta-strip (SKU · UPC · master carton). Two earlier P1s are withdrawn as already solved. The six P0s all still apply to it — no variant band, no sticky inquiry, no cert badges, no packaging block.
home_sm_v6) — good slots, stale storyAlready built for the client's asks: a banners "action surface" (§9), a 4-up vertical-video reels section (§8 — drop-in ready), a credibility band (§10), press strip (§11), and a "Two Paths" consumer/B2B split (§12). The facility video has a natural home in the Approach section (§7) and/or hero. The visual machinery the client wants exists — it's waiting on assets, not redesign.
But the brand story is stale on three counts: (1) "Ten brands" framing (hero, thesis, footer) — reality is 4 house brands + product lines, with Veraroma promoted to top-level and iBake under it per Sean's latest direction, Cook & Fresca now a real launched line (36 products), and Pop Fluff empty; (2) the category section predates the v3 three-level taxonomy; (3) the "since 1996" claim ×5 (see red flag). The portfolio section needs a re-render once the brand hierarchy is confirmed — it's the homepage's centrepiece and currently tells a story the data contradicts.
| Item | Note | |
|---|---|---|
| P1 | Breadcrumb → v3 taxonomy | Standard render is category-first already (good); deepen to the v3 drill-down (Dept → Category → Sub-cat) with the brand as a separate chip. |
| P1 | Cross-sell from real data | Cards are placeholders; wire to product_line first (Inspiration Italia, Cook & Fresca), then category — with live images (imagery baseline now supports it). |
| P1 | Footer brand list refresh | Standard PDP footer lists Pop Fluff (0 products) and omits Veraroma (now top-level). Footer nav should derive from the confirmed hierarchy, not a hand-typed list. |
| P1 | Copy provenance | Render romance copy was hand-written mockup text (invented specifics). Build pulls from validated product_content_v2 (0 known factual errors) — never freestyle at template level. |
| P1 | Auto per-SKU sell sheets | The "Download catalog page (PDF)" links need a real target: generate branded PDF sell sheets from metafields (one per SKU) rather than hand-making them. |
| P2 | Materials-education comparison band (rubberwood vs ABS, enameled steel vs aluminum) — deck content exists; legal/tone check first. |
| P2 | Icon-led benefit row (Caraway-style) fed from features-gold — only if icons can stay tasteful; the typographic build grid may simply be better. |
| P2 | Product loop / orbit video per hero SKU — parked AI-imagery program (change-order scope). |
| P2 | Retailer testimonial quotes — the B2B answer to reviews, when client relationships allow. |
Coverage of display-worthy data across the 1,667 primary SKUs (validated content, post-QA). This is what justifies — or kills — each proposed section. Principle confirmed with Sean: every section is dynamic and renders only when its metafield is populated. One section library serves both tiers; a product "upgrades toward hero" by gaining content, never by switching templates.
| Data | Kitchen (608) | Light-fix (434) | Home/Bath (293) | Bulbs (271) | Elec (61) |
|---|---|---|---|---|---|
| 4+ feature bullets (validated) | 95% | 97% | 96% | 99% | 80% |
| 6+ feature bullets | 44% | 49% | 54% | 43% | 40% |
| Romance copy | 100% across all categories | ||||
| Material | 94% | 63% | 90% | — | 22% |
| Capacity | 55% | — | 29% | — | — |
| Care instructions | 53% | — | 34% | 17% | — |
| Certifications | 3%* | 21% | 1%* | 61% | 18% |
| Warranty | 2% | 60% | — | 21% | 14% |
| Photometrics (W/lm/K/dim/base/life) | — | partial | — | ~100% | — |
| UPC + master case (B2B block) | ~100% — always renderable | ||||
*Kitchen/Home cert coverage fills when Jessar returns cert_request.csv (pending).
| Section | Renders when | Tier | Status |
|---|---|---|---|
| Variant-family band | family metaobject exists | Both | P0 · new |
| Feature highlights (structured, top-3 + rest) | 4+ bullets — 96% of catalog | Both | P0 · upgrade |
| Certifications + warranty band | certs/warranty populated | Both | P0 · new |
| Photometrics block (the bulb "function display") | wattage present — ~100% of bulbs | Both | P0 · new |
| Care & materials | care or material populated | Both | P1 · promote from spec row |
| Capacity / size guide | capacity or dims populated | Both | P1 |
| "How it works" — appliance functions | jessar.functions populated | Hero→Both | Needs data pass — ~64 appliance SKUs (toasters, air fryers, kettles): programs/modes/controls exist in features but unstructured. Small targeted extraction task. |
| Retail-ready / packaging | box render media exists | Hero (gallery slot on standard) | P0 · new |
| Story · Build grid · Use-tiles · Sub-brand block | respective metafields | Hero | Exists — keep |
| Dark B2B specs + sticky dealer/inquiry | always | Both | Exists + P0-4 sticky on standard |
Net answer to "do we need more informational sections": yes — four new ones are justified by data we already hold (variant band, certs/warranty, photometrics, packaging), one needs a small data pass first (appliance functions), and the feature display deserves an upgrade since it's the single richest asset (96% coverage). Everything else: the data isn't there yet — sections would render empty, so they wait.
1. Sean validates this priority list (especially P0-1 variant band + P0-4 inquiry mechanism — both are site-wide patterns, not just PDP) and asks Michael two questions: the real founding year, and final brand-hierarchy confirmation (Veraroma top-level / iBake under it).
2. We re-render: hero_pdp_sm_v3.html + standard_pdp_sm_v2.html with the six P0 upgrades — the hero on a Cook & Fresca kettle (4-colour family, brand-new line: proves the variant band on real data) — plus a home_sm_v7 portfolio refresh once the hierarchy is confirmed.
3. Sean approves the new renders → Liquid port begins against approved structure. (Render-before-commit, per the quality bar.)
Estimated render effort: one working session for the two PDPs; the homepage portfolio refresh rides on the hierarchy confirmation. The cost of skipping this: retro-fitting variant bands + sticky inquiry into live Liquid mid-build — far more expensive than re-rendering now.
Generated 2026-06-10 · RevShift internal · Sources: hero_pdp_sm_v2.html, standard_pdp_sm_v1.html, home_sm_v6.html (deployed canonicals), brand_guidelines_soft_modern.html, PROJECT.md §3/§5/§6, product_content_v2 (1,703 live), features_gold, render3d index, Caraway PDP pattern reference.